Content Marketing

• LinkedIn Articles: Focused on brand positioning.
• Dobprotocol Blog: SEO-focused content.
• Optional: Articles on Web3 platforms like Mirror.
• Email Marketing: Newsletters with specialized content for users.

Social Media Platforms

• Channels: Instagram, Twitter, LinkedIn, YouTube, Telegram, and Farcaster.
• Tools: Linktree, Mailchimp for email marketing, Streamlabs/StreamYard for live sessions.

Content Calendar

• Themes: Monthly campaigns and weekly posting schedules.

Direct Communication Channels

• Telegram, Discord, Chatbot, Calendly.

Performance Tracking

• Metrics: Reach, impressions, engagement, and conversion rates.

Activities

• Innovation events, webinars, live sessions, talks, and distribution of POAPs and airdrops.

Partnerships & Collaborations

• Target: Web2 and Web3 projects, communities, universities, investors (VCs, angel investors, family offices).

Media Presence

• Outlets: Traditional and crypto-specific media platforms.